HOARD: What inspires you?

JEFFREY: Popular culture, of course.

HOARD: Are you a label whore? Or are you a retail slut?

JEFFREY: No. The idea of shopping at the Gap is like trying to get nutrition out of a Big Mac.

HOARD: Tell us about the use of magazine clippings in your work. Are there certain magazines that you use more than others?

JEFFREY: I used about 4 different magazines and one big stock photo book. When I was beginning to work on the collages I went through a lot of older, more vintage magazines. I don't know, but they had this nostalgic feeling that I really didn't like and didn't want the images to convey. I wanted something more contemporary and relevant so I settled on a Surface* Magazine, an Elle, a Vogue and a "F.H.M." or For Him only Magazine.


 
 HOARD: Is there a way in which you prefer your work to be approached?

JEFFREY: I would hope that people get the irony and the absurdity of the images. I think they're quite humorous. Many people get immediately defensive when they see my images. They call me exploitative. Well, in a way I am. I'm exploiting the models sexuality using the same technics as the original ad but the difference is that my intention is not the same. I'm showing you the manipulation. I take the model out of the ad and away from the product, leaving what is essentially for sale.

 
 
 
 

 

HOARD: Are you originally from the Bay Area?

JEFFREY: I moved to Oakland in 1999 to attend CCAC. I'm originally from Merced, Ca. Merced is flat, there are suburbs...it was once "Tree City U.S.A" in 1986 or something. I lived in a semi rural area where I would shoot B.B. guns and play tag football in the street with my friends.

HOARD: Have you ever coerced anyone to hand over their lunch money? Have you ever been coerced to hand over your own lunch money?

JEFFREY: Well, in high School I gambled a lot. Craps, cards, yahtzee mainly. I'd bring two bucks to school and end up with around fifteen or so. One time I brought a mini roulette table to school. Since I was the casino I walked away with a ton of money. That only lasted a day because no one ever won any money.


HOARD: What do you feel when you sell one of your works?

JEFFREY: As of today I've only sold one piece. It was a customized Post-It for a buck. It felt really good. [END]

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other interviews: LANA LANDIS and RENE CAPONE

also see: Bill Dunlap

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